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The Blooming Spirit
Role
Campaign Creative Direction
Campaign Art Direction
Comprehensive Campaign Management
Inspired by the lively energy of Bangkok's iconic flower market, The Blooming Spirit campaign features Thai supermodel Jan Baiboon. This campaign beautifully captures the essence of Bangkok’s vibrant landscape, seamlessly connecting it with the brand's spirited identity. The imagery and setting reflect the dynamic spirit of the city, bringing the brand to life in a uniquely Bangkok way.
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