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Serene at the Terrace
Role
- Campaign Creative Direction
- Campaign Art Direction
- Comprehensive Campaign Management and Production
Date
November 2024
For the ‘Serene at the Terrace’ campaign, inspiration was drawn from the iconic terrace of the Jim Thompson House. This timeless space, with its textured brick floors and iconic patterns, served as the foundation for crafting visuals that blend the tranquility of a tropical retreat with modern design.
The ‘Serene at the Terrace’ campaign by Jim Thompson x Asava celebrates the serene elegance of tropical design, intertwined with the rich heritage of the Jim Thompson House. Highlighting both architectural beauty and cultural significance, this campaign artfully combines modern sophistication with a touch of history.
Designed to captivate modern audiences, ‘Serene at the Terrace’ emphasizes the versatility and contemporary appeal of Jim Thompson’s offerings. Through editorial-quality visuals, this campaign illustrates how the collection serves as a seamless intersection of tropical aesthetics and timeless craftsmanship.
