Gold by Garn : Rediscover the luxury

For the Gold by Garn rebranding project, B17 led a transformative strategy to reposition the brand as a symbol of enduring emotional resonance and timeless value. Centered on the concept of celebrating life’s precious moments, the new brand positioning underscores Gold by Garn’s commitment to crafting jewelry that holds both emotional and physical significance. Integrating the brand value of "remaining value, always", the rebrand emphasizes how each piece retains its worth over time—both as a cherished investment and a treasured keepsake. Through emotional storytelling, innovative product strategies, and a renewed focus on heritage, Gold by Garn now stands as a fine jewelry brand synonymous with lasting love, personal milestones, and unparalleled value.