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Gandhi Tessuti

Role

Marketing Strategy
Customer Acquisition Strategy
Content Marketing Strategy

Gandhi Tessuti, an extension of Gandhi Fabric Store, aimed to break into the tailoring market during the challenging times of COVID-19. The strategy focused on educating the market about bespoke tailoring through targeted content and collaborations with Key Opinion Leaders (KOLs) for exclusive offerings. Simultaneously, service enhancements were implemented to attract and retain customers, positioning Gandhi Tessuti as a trusted name in the bespoke tailoring industry.

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