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Urban Escape
Role
-Campaign Creative Direction
-Campaign Art Direction
-Comprehensive Campaign Management
Two iconic brands, Jim Thompson and FitFlop, teamed up to capture the essence of summer in a vibrant campaign featuring Thai supermodel Jan Baiboon. The creative concept centered around an urban escape to the beach, reflecting Jim Thompson's sophisticated persona intertwined with FitFlop's relaxed, easygoing vibe. Set against the stunning backdrop of Thailand's iconic landscapes, this campaign perfectly embodied the spirit of a sun-soaked getaway.
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