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Carry Everywhere
Role
Campaign Creative Direction
Campaign Art Direction
Comprehensive Campaign Management
The ‘Carry Everywhere’ campaign by Jim Thompson showcases innovative CGI video content that blends Thai cultural icons with modern design. Featuring three oversized beach bags in stunning Thai landscapes, each video highlights the versatility and elegance of Jim Thompson’s Beach Bags. From a Chao Phraya cruise to a rural agricultural scene, these visually striking clips emphasize the bags as the perfect companions for the modern traveler. This campaign, crafted to engage new audiences, underscores Jim Thompson's commitment to quality and Thai craftsmanship while setting the stage for future creative marketing ventures.
