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Auto Essence
Role
Digital/Performance Marketing Strategy
User Experience Refinement
User Acquisition Strategy
Influencer Marketing Strategy
Content Marketing Strategy
Auto Essence, a luxury automobile spa, focuses on attracting new clients from the high-end segment through both online and offline channels. The strategy involved increasing spending among existing customers while acquiring new ones by implementing a centralized communication platform. This approach aimed to build a healthy ecosystem that enhances customer engagement and loyalty within the luxury market.
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